Brain & Poulter | SALES MAXIMISER
Food and Beverage Masterplanning Services Australia
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F&B Retailer Consulting & Training
Transform under-performing food tenancies into high performance optimised tenancies…guaranteed

If any of your tenants are struggling to pay their rent, or have above average occupancy costs or maybe they’re working to assign their lease, here’s the answer.


B&P can end their cashflow struggle, catapult retail sales, and inspire store owners and staff with our Sales Maximiser program. It offers your tenants a combination of new merchandising and service tactics, training, one-on-one consulting to do just that.

What’s Possible?

Draws more customers to your store with effective signage

Increase average sale with merchandising, cross promotion and sales techniques that get results

Increases profit per sale with bundling and pricing advice.

Makes your menu items more inviting which increases sales volume

Enhances customer experience so you enjoy more repeat business

How? The 7 Steps

B&P Sales Maximiser is a 7-step process of review, consultation, training and one month follow up designed to get under-performing food tenancies back on track.


Review the retailer's name, store design and layout and provide recommendations on how well it suits their product mix.


Signage, menu and ticketing recommendations to attract more customers and attract more sales.


Advice to maximise sales at various day parts in line with their target market.


Price points and bundling options that make it attractive for customers to buy.


Methods that use product positioning and cross promotion to increase sales.


Techniques to present a professional image.

Customer Service

Service and selling techniques to maximise sales and customer experience levels.


  • Allenstown Square Charter Hall
  • ANU
  • Arcadia Newington
  • Arndale Shopping Centre
  • Australia Square
  • Bathurst City Centre
  • Beecroft Place JLL
  • Belmont Forum
  • Berowra Village Shopping Centre
  • Bradman Foundation
  • Broadway Shopping Centre
  • Brookfield Place WA
  • Burwood One Fitzroys
  • Burwood Plaza
  • Campbelltown Mall
  • Campsie Centre
  • Caneland Central Lend Lease
  • Caringbah Shopping Village
  • Casuarina Square GPT
  • CBRE
  • Central Park
  • Centro Galleria
  • Centro Mandurah
  • Centro Warriewood
  • Charlestown Square GPT
  • Charter Hall
  • Chatswood Interchange
  • Cherrybrook Village
  • Chifley Plaza
  • City of Sydney
  • Clifford Gardens Shopping Centre
  • Cockatoo Island
  • Cockburn Gateway JLL
  • Cockle Bay Wharf JLL
  • Coles Group
  • Colliers International
  • Collins Square
  • Cooleman Court ACT
  • Craigieburn Central
  • Darling Park
  • Darling Quarter
  • DFO Homebush
  • Docklands
  • East Village
  • Erina Fair Shopping Centre
  • Forest Way Shopping Centre
  • Fortius Merewether
  • Freshwater Place – Southbank
  • GPO Melbourne ISPT

  • Grand Plaza
  • Greensborough Plaza
  • Greenwood Plaza
  • Grosvenor Place
  • Hall Street Bondi
  • Highpoint GPT
  • Highpoint Shopping Centre
  • Hyperdome
  • Kareela Village
  • Karrinyup Shopping Centre AMP
  • Kawana Shopping World
  • King St Wharf JLL
  • Lakehaven
  • Liberty Place
  • Liverpool City Council
  • Liverpool Plaza Abacus Property
  • Logan Hyperdome
  • Macquarie Centre AMP
  • Macquarie University
  • Marketplace Leichhardt
  • Marriott Waters Shopping Centre
  • Mirrabooka Square
  • Mirvac Broadway
  • Moonee Ponds Central
  • Mountain High Shopping Centre
  • Mulpha Sanctuary Cove
  • Myer
  • Norton Street Plaza
  • Ocean Keys
  • Perron Group
  • Pirrama Park
  • Plumer Road Shopping Village
  • Plumpton Marketplace
  • Point Cook Town Centre
  • Qantas T3
  • QVB Ipoh
  • RHC Retail Oxford Square
  • Rhodes Waterside
  • Richmond Marketplace
  • Riverside Centre
  • Riverside Corporate Park
  • Rockdale Plaza
  • Rouse Hill Town Centre
  • Showcase on the Beach
  • Smithfield Shopping Centre DEXUS
  • Southgate Melbourne
  • Southgate Plaza
  • Springfield Orion
  • St Clair Shopping Village

  • St Ives Shopping Village
  • St Mary’s Village
  • Stanhope Gardens Mirvac
  • Stockland Baulkham Hills
  • Stockland Bundaberg
  • Stockland Cairns
  • Stockland Merrylands
  • Stockland Point Cook
  • Stockland Riverton
  • Stockland Rockhampton
  • Stockland Shellharbour
  • Stockland Traralgon
  • Stockland Vincentia
  • Stockland Wetherill Park
  • Sunshine Plaza Lend Lease
  • Supa Centre Moore Park
  • Sydney Harbour Federation Trust
  • Sydney Opera House Trust
  • Tarneit Central
  • Terrace Towers
  • The Broadway Plaza Colliers
  • The Pines
  • The Strand Vinta Group
  • The TOGA Group
  • Triniti Business Park
  • Trinity Arcade
  • Vicinty Albury
  • Wagga Wagga Marketplace
  • Waverley Gardens
  • Westfield Carindale
  • Westpoint Blacktown
  • Willows Townsville DEXUS
  • Windsor Riverview
  • Wintergarden
  • Zagame Corporation
  • Zenith Tower DEXUS
  • Zeus
  • 1 William St JLL
  • 109 Burwood Road Hawthorn
  • 140 Perth
  • 175 Liverpool Street
  • 2 Market St CBRE
  • 20 Hunter St CBRE
  • 350 Queen
  • 580 George
  • 60 Miller Street
  • 66 Goulburn Street



Call Matina Sarris on +61 (0)448 696 369 to discuss your requirments and how B&P can help or:


How effective is the program?
  • In 75% of cases, retailers who implement some or all of our recommendations stop asking for abatement.
  • In the remaining 25% of cases, retailers will fail to implement any recommendations. If this happens, then centre management has a strong documented case to dismiss rent abatement and proceed with lease removal.


One of the key reasons for this astonishing success rate is that Brain & Poulteroffers a one month FREE follow up with every sales maximiser program. This extra mentoring and continuity increases the likelihood of a positive outcome dramatically.

The retailer refuses to listen to centre management. Why would they listen to you?

All of our consultants have owned or managed award-winning food businesses.


This means we have been in the retailer’s shoes. We can see the situation from their perspective. So we are able to present our recommendations in a way that appeals to their interests.

When can you start?

It generally takes 14 days to program you into our schedule.

  • For Interstate Sales Maximisers, our consultants work overnight to produce reports. They present them the next day. This minimises travel disbursement costs to you for a return visit.
  • For Local Sales Maximisers, we present our findings and recommendations within 7 days of the start date.